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Retention and attrition: getting it right ... finally! retention is better among customers who use online banking and a debit card.(Customer Retention): An article from: ABA Bank Marketing
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Customer attrition analysis for financial services using proportional hazard models [An article from: European Journal of Operational Research]Customer attrition analysis for financial services using proportional hazard models [An article from: European Journal of Operational Research]
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Before Your Customers Leave.(banks fighting attrition): An article from: Bank Marketing
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